Strategy Before Everything™

Bring me the goal. Leave with direction.

You don’t need more tactics. You need to know what matters, what to prioritize, and what to do next. I help you figure that out before you spend money doing it.

Find the right engagement
Work with Kristin

Figure out what’s wrong. Build what’s missing. Put the strategy to work.

Focused strategic engagements that meet you where you are and move the business toward clearer decisions.

Complete brand strategy

Brand Blueprint

$999

Connect what makes your brand different to the business goals you need it to achieve.

Ideal for

Businesses launching, repositioning, preparing to grow, or needing one clear strategic source of truth before investing more in execution.

  • Business goal + current-state diagnosis
  • Brand DNA + differentiation
  • Audience + value clarity
  • Positioning + messaging strategy
  • Go-to-market direction
  • Strategic priorities
  • Prioritized action roadmap
Build My Brand Blueprint
More access while we build it

Complete Brand + Growth Engagement

$1,999

A higher-touch engagement with more working time, collaboration, and refinement alongside leadership.

  • Everything in the Brand Blueprint
  • Go-to-market strategy
  • Strategic brainstorming
  • Marketing + growth priorities
  • Prioritized action roadmap
  • Additional working sessions
  • Increased strategic collaboration
  • Ongoing review as the strategy develops
  • Integration across all phases
  • Activation planning
Build It With Me →
Strategic Activation

Put the strategy to work.

$1,500/month

Your strategy is built. Now let’s make sure it actually gets used.

Ongoing high-level support for businesses that have completed their brand and growth strategy and need help turning the highest priorities into action.

Kristin remains involved as the strategic layer—helping leadership and the team decide what to execute, how it should work, what it should communicate, and where to focus next.

Keep Me Involved →
What’s included
  • Monthly strategic priorities
  • Go-to-market activation planning
  • High-level campaign direction
  • Brand-awareness planning
  • Content + thought-leadership direction
  • Customer and market signal identification
  • Messaging guidance
  • Strategic review of priority initiatives
  • Ongoing brainstorming and decision support
  • Opportunity identification
  • Adjustments based on market response
  • Prioritization of what happens next
Kristin is responsible forStrategy. Direction. Priorities.

Your internal team or execution partners handle day-to-day production and administration. Kristin is not acting as the marketing coordinator, designer, content producer, administrator, or project manager for every tactic.

Additional support

Choose the extra help the work needs.

Execution support

Need an extra set of hands?

+$500/month

Strategic Activation assumes you have an internal resource available to help execute the work. If you don’t, Kristin can provide and direct an additional administrative and execution resource.

  • Scheduling
  • Uploading
  • Formatting
  • Asset coordination
  • Content administration
  • Vendor + printing coordination
  • Marketing logistics
  • CRM or list administration
  • Basic project coordination
This support is provided by a separate resource—not Kristin personally performing administrative work.
Focused problem solving

Strategic Brainstorm

$499

Sometimes you just need another brain in the room.

Bring me the problem, opportunity, or half-baked idea. We’ll figure out what matters and what to do next.

  • Pre-session strategy survey
  • Kristin’s pre-session analysis
  • Two-hour structured strategy session
  • Post-engagement strategy report
  • Prioritized ideas
  • Recommended next steps
Book a Strategic Brainstorm →
Claridi — Coming Soon

Strategy doesn’t stop when the engagement ends.

Claridi is being developed to become the ongoing strategic intelligence layer behind the work—understanding the business, brand, audience, goals, strategy, and priorities so teams can continue making better decisions.

Until the platform is fully developed, Kristin provides much of this strategic oversight directly through Strategic Activation.

Learn About Claridi →
Claridi keeps the context.Your team executes.Kristin steps in when you need a strategist.Coming Soon
Let’s make the next move clearer.

What are you trying to make happen?

Start with the problem. I’ll help you choose the smallest engagement that can solve it.

Work with me